Guest Post by Cody McBride
The person your business needs to hire might be on the same aisle in the supermarket or sitting in the corner of the pub, but you probably have no way of knowing that. Rather than spending your effort searching for the skilled workers you need, make it easy for them to find you.
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Today, people are interested in researching potential employers. The goal of recruitment marketing is to develop relationships with the people you’d like to hire by marketing your company’s brand, rather than just having applicants respond to a job posting.
Is Recruitment Marketing the Same as Recruiting?
Although recruiting and recruitment marketing overlap in some ways, there are differences in their approaches to hiring employees.
Traditional recruiting methods are designed to attract potential employees to specific jobs. The open position is usually posted on social media and job boards, and many candidates apply for that job.
Recruitment marketing includes several stages and presents your company as a desirable place to work, even if candidates aren’t actively looking for a new position.
The first step is to familiarize potential talent with your company, using content that will attract interest. Next, you’ll want to retain that interest by providing more information about your company and employer brand. When you’re promoting job openings, include information such as wages and perks that your company offers. Finally, make the application process as simple as you can to encourage candidates to apply.
How Can You Implement Recruitment Marketing Strategies?
You probably have an idea of what demographic group your potential new employees belong to. Although some approaches are likely to reach a number of people, you can streamline your methods and direct your communications to your target demographic group.
There isn’t a one-size-fits-all approach, so you need to understand the people in that group and the best ways to reach them. There are several possible platforms you can use to launch your recruitment marketing strategy, including:
Facebook, Instagram, Twitter, and LinkedIn
University graduate fairs
Your company’s website, career advice websites, and job websites
Emails
Local magazines, community-run media outlets, radio and newspapers
Local volunteer or community groups and local notice boards
An essential aspect of this strategy is using the proper wording and tone that resonate with your targeted demographic group. For example, you can easily create an ad for Facebook. You can even create different variations to appeal to different demographic segments.
What Are Effective Recruitment Marketing Ideas?
There are multiple ways to capture people’s interest using a recruitment marketing approach. Here are a few ideas:
Include an informative “About Us” page on your company’s website. A careers page with a FAQ section and a recruitment video can make potential employees more comfortable with your company's goals, beliefs, and character.
Initiate an employee referral program, rewarding employees for sharing job openings with groups or via social media.
Set your company apart from the crowd by offering unique employee benefits.
Participate in community events.
Create contests using social media to encourage people to directly engage with your company.
Can You Hire Someone To Run Your Recruitment Marketing Campaign?
Experienced recruiters know how to develop and apply this type of campaign, and they can wade through applicants and present you with top candidates. Hiring a staffing agency can save you time and effort.
Promoting your company’s brand through recruitment marketing encourages top talent to work for your company. Using this concept can give you an advantage over your competitors and ultimately grow your business.